If you want to talk to millions of people and build your 'brand' – you need to engage in Social Media, and develop your own Social Marketing Campaign.
There are various sites that make up the Social Media Network, which allows people to make great connections with each other and build relationships. You can also visit www.stanfelmedia.com to know how Social Marketing Campaign is used to increase your influence in the market.
Business success with this media, are the people who use them to build a relationship with their readers. They connect with their audience to engage with the issues that are relevant and important to them. They provide a service to their readers.
Using Social Media to Build an Effective Social Marketing Campaign:
The key to success is not to 'sell', but to connect. This is not to advertise, but to inform your audience. It is to position itself as a Solution Provider for your readers.
1. Identify who your audience is. Who wants or needs what you offer in your business? This becomes your target market.
2. Identify the issues that are important to this group. Then work out ways that you can solve potential problems for them. This will form the 'content' you will post them online. Quality content = value to your audience. The higher the value, the greater your following.
3. Blogging, Facebook and MySpace, Twitter, YouTube and podcasts are few examples which may use to reach many social media groups.