Courtesy – canva
Package designing is one of the ways that help companies in selling their products. With the help of optimum design for the package, consumers are able to get attracted and then purchase whether the package is sold boutique stores, supermarkets, online etc. If you are wondering how package designing helps companies, it is due to the addition of these elements.
- Written Copy – A short description related to the product is required and achieved via written copy. Short description should be sweet and easy to understand for consumers while checking out the product.
- Image – For consumers to understand what and how the product looks, adding an image is necessary. Offering an image helps the consumers to make the purchasing decision.
- Marking – This element is different since it depends on the industry for the product. However, it is recommended to add required marking in the form of information about nutrition, association marks, barcode etc.
- Temporary Content – Adding a temporary content is essential on the package. This can be in form of adding information like batch numbers, expiration dates, and more related to the product. Food and cosmetic industries are required this element on the design of the package. Since the government keeps changing regulations, leaving some space on the design is important for the designer to add information later on. Therefore, this is an important element to have on every package design.
These are probably the most basic and important elements that need to be added on product packaging design in Melbourne.